BASIC INSTAGRAM + FACEBOOK for your small business on July 23, 2019
The Arts & Culture Alliance is pleased to present a professional development seminar for artists and other creative people on Tuesday, July 23, from 4:30-5:30 PM at the Emporium Center in downtown Knoxville. Join us as we welcome Eva Heider, the creator and owner of Ginger by Choice – a food lifestyle. (Photo credit: Eva Heider)
This course highlights the benefits and importance of social media for your business. Together we will go over the steps on how to set up your Instagram business account and your Facebook business page. We will explore ways to design amazing profiles and a cohesive look (visual branding) for your small business on both platforms. You will learn the basics of color-coded posting to start your journey with a strong feed. Represent your brand with a visually pleasing Instagram grid and an informative Facebook page that will help convert followers into customers.
A course on Facebook and Instagram ads as well as one on online safety might be available in the future. These topics will not be a part of the “BASIC INSTAGRAM + FACEBOOK for your small business” course on July 23.
ABOUT the girl behind Ginger by Choice
Eva Heider (M.Sc. Architecture) was born and raised in Germany. After she studied Architecture at the RWTH Aachen, she worked in the field and fell deeply in love with art, design and everything related. In 2016 she had the chance to move to the US with her husband. There, she started to volunteer at the Knoxville Museum of Art and created her food blog, Ginger by Choice. On her very own piece of the internet she writes about seasonal as well as local food with a German and American influence. Being a full time blogger made her realize how important it is to find like-minded people, share the things you love with them, and celebrate every step of the way. At the same time she learned that pursuing your dreams means to leave the beaten tracks and get out of your comfort zone. A good challenge is what makes life interesting! Instagram @gingerbychoice